How To Start A Roadside Assistance Business

Interested in starting a roadside assistance business? Learn how to become a roadside assistance contractor and start a business.

If you have a passion for helping people in need, starting a roadside assistance business may be the perfect venture for you. As a roadside assistance provider, you can offer services such as towing, jump-starts, tire changes, and fuel delivery to stranded motorists. This beginner’s guide will walk you through the steps of starting your own roadside assistance business, including licensing requirements, startup costs, and how to become a roadside assistance contractor.

Do I need a license to do roadside assistance?

While regulations may vary depending on your location, most states require some form of licensing or certification to operate a roadside assistance business.

Here are a few steps you can take to obtain the necessary licenses:

1. Research local regulations

Start by researching the specific licensing requirements in your state or country. Contact your local transportation department or business licensing agency to get accurate information.

2. Obtain a business license

In most cases, you’ll need to register your business and obtain a general business license. This process typically involves filling out an application, paying a fee, and providing proof of insurance.

3. Specialized licensing

Depending on the services you plan to offer, you may need additional specialized licenses. For example, if you plan to provide towing services, you may need a tow truck operator license or a motor carrier permit.

4. Insurance coverage

It’s crucial to have proper insurance coverage to protect yourself, your employees, and your clients. Consider obtaining liability insurance, commercial auto insurance, and worker’s compensation insurance.

How much does it cost to start a roadside assistance business?

The startup costs of a roadside assistance business can range from $5,000 to $30,000 depending on various factors such as location, equipment, and marketing expenses.

Here are some essential costs to consider when starting your business:

Vehicle and equipment

One of the most significant expenses will be purchasing or leasing a reliable vehicle for your business. Additionally, you’ll need to invest in essential equipment such as jump-start kits, tire changing tools, and fuel containers.

Licensing and insurance

As mentioned earlier, obtaining the necessary licenses and insurance coverage will incur costs. Research the fees associated with the licenses and obtain quotes from insurance providers to estimate these expenses accurately.

Marketing and advertising

To attract customers, you’ll need to invest in marketing and advertising efforts. This may include creating a website, printing business cards, and running online ads. Consider these costs when budgeting for your startup.

Operational expenses

Don’t forget to account for ongoing operational expenses such as fuel, maintenance costs, and employee wages if you plan to hire staff.

How to become a roadside assistance contractor

If you don’t want to start your own roadside assistance business from scratch, another option is to become a roadside assistance contractor for an existing company.

Here’s how you can get started:

  • Research companies: Look for reputable roadside assistance companies in your area that are hiring contractors. Check their requirements, reputation, and compensation packages.
  • Meet the requirements: Each company may have specific requirements for their contractors. This may include having a valid driver’s license, a clean driving record, and the ability to pass a background check. Make sure you meet these requirements before applying.
  • Apply and interview: Submit your application to the companies you’re interested in and follow their application process. If selected, you may be invited for an interview to assess your skills and suitability for the role.
  • Training and certification: If you’re hired, you may need to undergo training and certification programs provided by the company. This will ensure you have the necessary skills and knowledge to provide roadside assistance effectively.

How can I promote my roadside assistance business?

  • Create a professional website and optimize it for search engines and towing leads.
  • Utilize social media platforms to engage with potential customers.
  • Network with local businesses and offer referral incentives.
  • Advertise in local directories and online classifieds.

Can I offer roadside assistance as a part-time business?

Yes, many roadside assistance providers offer services on a part-time basis. This can be an excellent way to start while maintaining a regular job or other commitments.

What are the most common services offered by roadside assistance businesses?

  • Towing vehicles to repair shops or desired locations.
  • Jump-starting dead batteries.
  • Changing flat tires.
  • Providing fuel delivery for motorists who run out of gas.

How can I ensure customer satisfaction?

  • Provide prompt and reliable service.
  • Communicate clearly and effectively with customers.
  • Maintain a professional and friendly demeanor.
  • Continuously improve your skills and stay updated on industry trends.


Starting a roadside assistance business can be a rewarding venture that allows you to help people in need while running your own business. Remember to research and obtain the necessary licenses, consider the startup costs involved, and explore the option of becoming a contractor if starting from scratch seems overwhelming. With the right planning and dedication, you can build a successful roadside assistance business that provides essential services to motorists in need.

Table of Contents

Lead Generation & Websites for Contractors

7-day free trial. Starting at $5/month. Cancel anytime.

Related Services Near You

Start generating free leads with Flapjack

Create your service pro website in minutes